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Embedded Ecommerce

Embed Ecommerce expertise directly into your B2B business

  • Simply put, Embedded Ecommerce exists to help B2B companies - distributors, manufacturers and wholesalers, generate revenue, reach new markets/customers, and reduce costs by digitizing their operations. 

  • We steer organizations through the complex digital transformation process by providing expert strategy and guidance as well as governance of software vendors, resources, system integrators and consultancies.

  • Whether you have an existing static web site, already transact online or are just starting out, we offer a wide range of services to help you increase orders & revenue and most importantly provide a great experience for your customers.

  • Our team have over twenty years ecommerce experience, working directly with some of the worlds largest and most successful wholesalers, manufacturers, distributors and retailers.

  • Based in Aberdeen, Scotland, one of the UK's leading industrial cities and home to a wealth of global distributors, manufacturers and producers, Embedded Ecommerce is uniquely positioned to help digitally transform your existing offering and set you up for success online.

Business Meeting


"Make your product easier to buy than your competition, or you will find your customers buying from them, not you." - Mark Cuban

We are living through a period of fundamental transformation in the B2B space. Nearly all selling channels have been digitally-disrupted. B2B buyers can and do defect with one click. 

Like the retail industry before them, B2B companies are reacting to the seismic shifts by transitioning from offline-only organizations to multi-touchpoint, omnichannel companies.

And as with their B2C predecessors, B2B companies are reinventing their value propositions, services, and go-to-market strategies.

By embracing eCommerce, established companies who previously only ever traded offline, are moving to models where online sales now account for over 40 per cent of their revenues within a matter of years.

If they don't already, its only a matter of time before your customers demand to buy online. If you don't provide this service to them, then they will move to your competitors who do.

We can help

Embedded Ecommerce work directly within organizations at the most senior levels and help to address both the complexities and opportunities available in the B2B digital space.


Get in contact for a free initial consultation and friendly chat with our highly experienced team.

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